Cancer Poetry Project Blog How to Optimize Your YouTube Ranking

How to Optimize Your YouTube Ranking

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Optimize Your YouTube Ranking

Optimize Your YouTube Ranking brand awareness and driving organic search traffic, video is one of the most effective content types. Whether you’re creating new videos or optimizing existing ones, a strong YouTube SEO strategy can elevate your video content to the top of Google search results.

To rank your videos highly, you’ll need to optimize them across a variety of factors, including:

The title of your video is its first impression and hints at the content inside. Craft a title that is enticing, concise and includes your primary keyword. YouTube’s algorithms are savvy enough to understand the meaning behind your keywords and will bring your video up when people search for that term. Be sure to avoid keyword stuffing, however — doing so can result in low click-through rates and negatively impact your ranking.

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Tags are a major determining factor for YouTube video rankings. Use a combination of specific, long-tail keywords and related broader tags that describe your content well. YouTube will rank your video higher when it’s properly tagged, as well as when other users tag the video with similar terms (called “backlinks”).

The length of your video is another important ranking factor. YouTube rewards videos that viewers stay engaged with by increasing their total watch time. This is why the YouTube Creator Academy preaches that the first 15 seconds of your video are key to gaining viewer buy-in and driving watch time.

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